As organizations continue to evolve to changing times, Human Resources and Mobility professionals are looking for guidance and support. In order to meet organizational goals and adhere to duty of care, these versatile leaders often turn to Relocation Management Companies (RMCs) for mobility expertise. While RMCs are generally equipped to support clients of all sizes, it is important to understand the nuances of nurturing new, growing, and mid-sized clients whose goals and needs often differ from those of organizations with high-volume mobility programs.
The Impact of Relocation on Organizations
In the traditional sense, relocation implies moving one employee (or a group of employees) from one work location to another, often with their immediate family members. These days, however, relocation involves more than moving from point A to point B—it should also be integrated within the overall talent strategy of an organization to find the right diverse talent for career development opportunities.
Relocation assistance can help attract new hires, retain current employees by providing growth opportunities, and advance business development and operations by ensuring the right talent is in the right place at the right time. No matter what drives the relocation, programs of all sizes require a thoughtful strategy to support and meet the individual business objectives and ensure that policies and programs are competitive, compliant, inclusive, and supported with the highest level of care.
A common misconception in the mobility space is that annual revenue, number of employees, or geographic locations dictate the size of a company’s relocation program. In reality, there are plenty of Fortune 500 organizations that have lower-volume programs. Organizations in this volume tier often have distinctive needs and limited resources and/or guidance for developing their relocation programs internally and often turn to RMCs—which have broad exposure to industry trends and best practices across their entire client base—to help support and guide their new, mid-sized, or developing mobility programs.
How to Support HR and Mobility Professionals
HR generalists are often enlisted to take on responsiblities in the corporate relocation space. Generalists—and newcomers to global mobility—are frequently looking to expand their knowledge and the resources needed to navigate the complexities of mobility. RMCs with dedicated teams can help create meaningful, positive experiences for both clients and their employees.
Another segment of professionals that can benefit from working closely with a dedicated branch of an RMC is experienced mobility leaders with limited bandwidth that are looking to grow or support new strategies. RMCs can pay careful attention to the particular needs of these leaders by providing the resources and guidance to achieve broader business objectives.
Aligning with an RMC with vast resources can also empower organizations to grow over time, should they choose to expand internationally or in volume. By building close relationships with RMCs that cater to new and mid-sized programs, companies planning to grow can rest assured that, if and when they choose to expand, their partner will be there to support them.
While RMCs are often well-equipped to handle the volume and resource needs of these dedicated programs, many lack the specialized care and attention to detail required by organizations that are learning how to better manage their relocation programs. Cartus supports a wide variety of client programs, which is why we understand that one size does not fit all in the global mobility sphere. In fact, 80% of Cartus clients move fewer than 100 families annually. After two decades of steadfast attention to lower-volume and mid-sized clients, Cartus has recently refreshed its purpose-built segment to better serve the needs of this unique client portfolio.
Delivering High-Quality Service to a Select Segment
Cartus InsigniaSM caters to organizations searching for comprehensive resources or specialized solutions for their relocation program. Companies with boutique programs most value all that Cartus has to offer: attention to detail on par with niche agencies, ample global resources to support their growth, and a constant commitment to investing in their future.
Our tenured experts are dedicated to building meaningful relationships with clients to better serve their needs—and those of their employees, particularly first-time transferees who require personalized and highly knowledgeable support. Passionately caring for employees and their families—while proactively guiding them through the intricate details of their relocation—is key to Cartus’ exceptional service delivery.
Cartus Insignia’s recent brand refresh celebrates its strong client partnerships and reflects the behind-the-scenes culmination of key operational and process improvements leading to a more frictionless, flexible onboarding as well as leveraging best practice policy design, global capabilities, and a performance-managed supply chain to enhance the employee experience.
While the future of mobility programs is constantly changing—with increased remote and hybrid work policies (including a focus on diversity, equity, and inclusion)—Cartus is prepared to help clients of every size and ambition grow and evolve with the times. The Cartus Insignia team has supported select-volume clients for decades and will continue to support this distinct client base for years to come through our segment’s promise to deliver “the Cartus experience—uniquely yours."
“We do not relocate a large volume of employees on an annual basis and we chose Cartus because of their size—we wanted a vetted partner with a large client base from which to glean best practices. Our account manager is extremely talented with industry knowledge and is skilled at balancing both customer and client experience flawlessly."
For more information about Cartus Insignia and to find out how Cartus supports companies with limited move volumes, visit us at www.cartus.com/cartusinsignia or email us at cartussolutions@cartus.com.
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